Red Dot Award for Komax’s Corporate Industrial Design
Komax Wire becomes the first company in the industry to win a Red Dot Award with the Mira 230 stripping machine. This award is given to products that combine exceptional design with the best in performance.
The Red Dot Award has been a seal of quality in product design since its establishment in 1954. For this year’s award, the international specialist jury received submissions from 54 different countries. These were then individually evaluated over several days, with assessments made based on the criteria of degree of innovation, aesthetic quality, functionality, formal quality, environmental sustainability, ergonomics, durability, symbolic and emotional significance, peripheral equipment and self-explanatory nature.
The Mira 230 is a benchtop machine designed for professional-level full stripping of electrical wires. It is the flagship product of the new Komax Corporate Industrial Design. This integrated approach also incorporates user interface design and ergonomic considerations.
Since last year, every product has been developed in keeping with the new Komax Corporate Industrial Design criteria. This is epitomized by the red “wire gate” in the Mira 230, which serves as both impact protection and as a branding symbol for entering the Komax wire processing world. The machines have a more harmonious look thanks to additional closed surfaces. The dark areas are for processing, while the light areas are for wire handling.
With the new product design, the latest generation of machines conveys Komax brand values such as leadership in innovation and a commitment to premium quality. Every customer will be able to immediately recognize Komax products in the future. This is of course supplemented by optimizations in the area of ergonomics that allow the user to operate the machine more easily and with less strain.